As part of her new role, Doura-Schawohl will guide core concepts on responsible gaming, including developing internal policies, creating and executing impactful strategic plans to increase understanding of problem gambling.
She will also concentrate on making introductions to key stakeholders, thereby ensuring the brand is well represented as a committed partner in responsible gaming efforts.
Discussing her new role, Doura-Schawohl said: “I'm thrilled to be working with the incredible team at Underdog as we reimagine the fantasy sports experience. With the company's rapid growth and as it expands its offerings to new customers, it is critical that we uphold the highest degree of integrity while delivering users with a safe and reliable platform.”
Meanwhile, Jeremy Levine, President and Chairman of Underdog, added: “A guiding principle of Underdog is to deliver the necessary resources and guidance to our community to ensure a responsible fantasy sports experience. Collaborating with a well-respected industry leader of Brianne’s standing will strengthen our efforts as we accelerate our future roadmap.”
Armed with over 10 years of experience in the industry, including helping to shape legislation in the US, Doura-Schawohl was recently the VP of US Policy and Strategic Development for Epic Risk Management and a Legislative Director for the National Council of Problem Gambling – of which Underdog is a member.
Alongside the appointment, Underdog also announced it has partnered with BetBlocker, a gambling charity that offers free gambling blocking software for people in need of managing individual habits.