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Pariplay signs major distribution agreement with ATG

NeoGames’ subsidiary Pariplay has signed a major distribution agreement with ATG.

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The deal sees the provider significantly expand its reach in Sweden, with ATG occupying first place in the Swedish operator landscape with 30.3% of the licensed market. The group had a customer base of 1.3 million at the end of 2021.

“ATG is a well-established and much-loved brand in Sweden with a long history,” said NeoGames CEO Moti Malul. “Since launching their online casino, it has gone from strength to strength, and we are thrilled to support their continuous growth with our premium content that resonates well with a wide player demographic.”

Through the agreement, ATG will gain access to Wizard Games titles, along with selected third-party content available via Pariplay’s aggregation platform Fusion. Games include Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme and Jade King.

Moreover, the integration of Pariplay’s Fusion offering will give ATG access to a suite of back-office conversion and retention tools that aim to enhance player value.

ATG Head of Casino Maria Allmér commented: “Our promise is to offer exciting gaming experiences in a responsible and smooth way to our customers.

“By partnering with Pariplay we will be able to further reinforce our product portfolio and enhance our offer in line with our promise.”

Last month, Pariplay gained approval to supply its services in Panama, with the group becoming a registered supplier with Panama’s Gaming Control Board, allowing it to offer its Fusion aggregation platform to locally licensed operators.


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