Published
OnlineSports BettingIndustryPartnerships

Manchester City signs partnership agreement with Sportium

Manchester City FC has agreed a regional partnership deal with Sportium, which will now become the club’s official betting partner in Latin America.

City
Listen To Article

Dina Ahmad, VP of Global Sales at City Football Group, said: "We are pleased to welcome Sportium today as Manchester City's new regional partner.

“The new partnership not only allows us to build on our growth and reach new audiences in Latin America but also to bring them closer to the club through unique content and experiences. We look forward to working with Sportium to achieve it."

Alberto Eljarrat, CEO of Sportium, added: "Our brand has always been linked to the best competitions and the main sports clubs. But this collaboration with Manchester City represents a new step forward for Sportium on our way to internationalisation.

“We feel that we share great values ​​with the club, such as effort, integrity and teamwork, and we intend to bring these values ​​to those Latin regions where we are present through a unique offer of omnichannel entertainment."

The partnership marks Sportium’s first with a Premier League club.

The UAE-backed Premier League side has been busy signing new betting sponsorship deals of late, as it also recently announced it had agreed a betting partnership with LeoVegas, which became the club’s official partner in Europe and Canada.

Meanwhile, Manchester City also recently entered a licence agreement with Highlight Games, which now has the rights to the club’s archival footage from domestic and league cup matches.

Highlight Co-CEO Steven Holmes said: “I’m delighted to announce this licensing agreement with one of the most prestigious football clubs in the Premier League."

 

Industry News Sponsor
Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine