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Play’n Go expands Italian footprint via Lottomatica

Play’n Go has gone live with operator Lottomatica, further expanding its footprint in Italy.

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It is the first time in which Lottomatica players will have access to content from the supplier, including Book of Dead, Tome of Madness and Rise of Olympus.

“Our focus is always on bringing the best games to our players, so it was an easy decision to add Play’n Go content to our offering,” said Lottomatica Product Development Senior Manager, Betting and Digital Alessandro Rainaldi.

“We know there are few suppliers with as much experience in regulated markets as Play’n Go, and we’ve been impressed by their strong understanding of casino content in Italy. These slots are some of the most entertaining on the market, and our players are going to love them.”

The studio first entered the regulated Italian market in 2018. Moreover, the supplier recently launched its website in Italian, providing an overview of its products and services.

Play’n Go Regional Director, Southern Europe and Latam Emilie Zamponi commented: “Landing another top tier Italian operator shows just how in-demand Play’n Go games are in Italy. Play’n Go continues to build momentum in key regulated markets across southern Europe, including Italy, Spain and Greece, and with an exciting pipeline of new content to come, we’ll be working with Lottomatica and other partners to take the next step.”

Play’n Go announced its first entry into the US market in July earlier this year, obtaining a B2B Provisional Internet Gaming Supplier Licence in the state of Michigan, hailing the move as a “landmark moment”.

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