As part of an extended three-year deal, Tab will become the Naming Rights Sponsor of Australia’s richest race day. The Everest Race Day will now become the Tab Everest Race Day, with Tab to remain the ATC’s official wagering partner for the next three years.
“We’re thrilled to become Naming Rights Partner of Tab Everest Race Day and to extend our agreement as the ATC’s official wagering partner,’’ said Tabcorp CEO Adam Rytenskild.
“The Tab Everest is one of the world’s biggest race days and we’re looking forward to combining the Tab brand, Sky Thoroughbred Central coverage and Sky Sports Radio platforms to grow the event even further.
“This agreement extends our partnership with the ATC to at least 18 years. More than ever, we value our loyal partnerships and look forward to working even more closely together to make this one of the most innovative partnerships in racing to grow both Tab customers and the ATC product.”
The agreement will see Tab’s commercial partnership with the ATC become one of the longest-running in Australian sport.
ATC CEO Jamie Barkley commented: “Tab and the Australian Turf Club share a long and successful partnership and we are delighted to extend this agreement around our world-class racing. We also proudly share a commitment to delivering unrivalled experiences for all our customers.
“Tab Everest Day and the running of the world’s richest race on turf has become a sporting and entertainment phenomenon watched by audiences around the globe. We look forward to this year’s sixth running of the Tab Everest as we join with Tab in promoting Sydney racing to the world.’’
Also today, Tabcorp agreed to an AU$33m (US$20.9m) strategic investment in socialised digital wagering platform Dabble Sports.
