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Intelitics powers Mohegan's PlayFallsviews in Ontario

Mohegan Digital Canada has chosen marketing and analytics platform provider Intelitics to power the user acquisition platform for its PlayFallsview brand in Ontario.

InteliticsOntario

As per the deal, Intelitics will be responsible for delivering its data-driven platform for the operator to use in managing all affiliates and paid media activity, including real-time media campaign monitoring and player tracking.

Thanks to this partnership, PlayFallsview’s affiliate partners will gain access to real-time data and analytics, as well as flexible pixel tracking, meaning they will be able to manage their own campaigns and monitor their effectiveness.

This is Intelitics' first 'tier-one' contract in the recently legalised Ontario market.

Allan Petrilli, VP of Sales and Growth at Intelitics, said: "We are thrilled to have been chosen by Mohegan Digital Canada to drive customer acquisition efforts for PlayFallsview. The operator will undoubtedly be able to leverage its reputation and brand power in the online space and via our platform and suite of products and tools will be able to super-charge its acquisition efforts and achieve unrivalled ROI.

"Ontario is set to be a big market and this deal with Mohegan Digital Canada cements our position as a leading acquisition and retention partner for operators looking to get in on the action and engage players at pace and at scale."

Richard Roberts, President of Mohegan Digital, added: "We believe the PlayFallsview online casino and sportsbook is well positioned to be a leader in the Ontario digital marketplace.

"In such a highly competitive market, effective customer acquisition is essential and in Intelitics we have a proven partner whose technologies and tools will allow us to maximise player engagement activity."

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