According to the deal, US Integrity will provide integrity monitoring services and conduct analysis across data sets to 'proactively identify irregular contest-level, officiating and wagering patterns.'
Founded in 2011, TonyBet is planning to go live in Ontario before the end of 2022. The betting company has expanded into multiple jurisdictions across the world and now has 9 online gambling licenses and 9 international offices.
One of the company’s most popular offerings is football, but after entering the North American regulated gaming market, TonyBet is planning on expanding its offering according to the clients' interests.
Victor Troitsin, TonyBet Group CEO, commented: “The integrity of the sports betting experience at TonyBet is of utmost importance, and we are thrilled to be working with US Integrity as we expand across the regulated Canadian market.
“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”
Matthew Holt, US Integrity’s CEO and Co-Founder, added: “US Integrity is proud to partner with TonyBet and assist as they grow their brand across the Canadian regulated sports wagering market. US Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients.
“We are looking forward to working with the exceptional team at TonyBet. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at US Integrity.”
