The properties in question are Turtle Creek Casino & Hotel and Leelanau Sands Casino & Lodge, both operated by the Grand Traverse Band of Ottawa and Chippewa Indians via the tribe’s company, Grand Traverse Resort & Casinos.
Each has introduced VizExplorer’s customer relationship management (CRM) tool, hostVizOps, to better monitor players’ behaviour.
Specifically, this tool will give Grand Traverse staff mobile access to customer data, real-time notifications about player activity on-site and automated task management.
Turtle Creek and Leelanau Sands will also leverage CampaignViz, a solution designed to enhance operators’ marketing activity.
“VizExplorer’s experience in the industry, expansive tool set and outstanding reviews for support and service made them a clear choice to bring the best to our guests,” said Richard Bailey, Grand Traverse CEO.
“Their functionality gives us the ability to execute our database marketing on a superior level.”
This partnership is the latest in a string of deals between VizExplorer and tribal operators. In fact, the first four months of 2022 saw the company announce a similar agreement each month.
But regarding the company’s latest deal, VizExplorer CEO David Patent commented: “We are excited to partner with Grand Traverse Resort & Casinos and to be part of their company’s data strategy.
“Our tools will make it easy for their teams to unlock the full power of their data.”