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EQL Games and ReelPlay sign lottery content partnership

EQL Games has partnered with Australian game studio ReelPlay, to provide iLottery content to North American lotteries.  

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The RGS technology of EQL Games will be used to integrate ReelPlay games with lotteries. This technology will allow lotteries to sell games online. 

This is the second games studio to be added to the EQL Games lottery content aggregator, which will make its debut in 2023 through the Michigan Lottery’s platform.  

EQL Games CEO Brad Cummings said: “As we’ve listened to the challenges facing lotteries, especially in the US, one pressing need keeps rising to the top  lotteries with digital platforms need better content and more of it. 

“That is why we are looking for the best in iGaming and asking them to make games suitable for the lottery consumer. ReelPlay easily fits this mold with math, art, sound, animation and bonus rounds that will excite lottery players by giving eInstant games the feeling of iGaming products built to meet lottery regulations.” 

Based in Sydney, Reelplay distributes its games throughout regulated North American & European markets.  

ReelPlay says it also plans to introduce other proprietary brands in North America soon, such as Professor Clank’s Combinator and 10K Ways games. The developer also wants to produce new titles built for iLottery players.   

Recently, EQL Games signed an agreement with the Michigan Lottery to provide it with its games and other digital content.  

Per the agreement, EQL Games integrated its remote game server with the Michigan Lottery and allowed Present Creative’s products to be instantly available to consumers. 

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