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Genius Sports and bet365 extend partnership

Genius Sports has “clinched” a long-term extension to its data partnership with bet365.

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As a result, the bookmaker will receive Genius Sports’ “portfolio of official data rights” covering multiple leagues and competitions, alongside a suite of new betting products.

For example, bet365 will have access to Genius Sports’ data rights for the Premier League, National Football League (NFL) and Nascar.

Moreover, as the official data partner of the Mid-American Conference, Genius Sports will provide a data feed for betting on events organised by the National Collegiate Athletic Association (NCAA).

Both parties will also explore the implementation of new betting products powered by Genius Sports’ Second Spectrum technology.

“Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers,” said Mark Locke, Genius Sports CEO.

Earlier this year, bet365 and Genius agreed a “major expansion” of their data partnership, which was focused primarily on streaming.

This latest development, therefore, only reaffirms their commitment to an ongoing collaboration.

It also echoes other announcements made recently by Genius concerning the development of new betting products, such as In-Play MultiBet and Pick Six.

Locke continued: “Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”

In other Genius Sports news, the company recently forged a new partnership with Australia’s top-flight male and female football leagues.

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