SGcertified.com is a platform for helping operators gain certification in safer gambling and sustainability around the world.
The platform is built upon the model created by DigitalRG, which supplies data-driven platforms to help clients achieve certifications.
Kirk is an entrepreneur with two decades of working in management, sales, marketing and international business development.
One of his most recent successes includes supporting Mindway AI to become a tool that identifies problem gamblers early.
Kirk said: “I am excited to be joining the team at SGcertified.com. I’ve been watching what they have been doing over the past few years.
"It was the simplicity yet effectiveness of the platform and the huge drive for helping to improve the standards in the gaming industry that drew me in. I see great potential in SGcertificed.com and I can’t wait to see what we can achieve together.”
SGcertified.com uses a four-step process to help companies achieve their ESG certification and sustainability goals – attempting to take the onus away from their clients.
Kirk added: “Many gambling companies who are committed to safer gambling practices are frustrated by the complex, ever-changing safer gambling practices required to achieve the more than 45 certifications that are offered around the world.
“SG Certified trusted platform takes the guesswork out of the process and arms operators with the tools, information and data required to receive their desired certifications.
"Our staff are experienced and expert at the historic and evolving responsible gambling practices that will help create a safer environment for gamblers while eliminating much of the bureaucracy and administrative complexity of complying with the certification requirements.”