Lions roar for Everi and BetMGM

BetMGM, the joint venture between industry giants Entain and MGM Resorts International, has this week launched its Lions Deluxe slot game within the state of Michigan.

MGMDetroit
Listen To Article

The game was created by supplier Everi Holdings' online gaming arm, with which BetMGM holds a long-running partnership. 

For this branded slot, BetMGM utilised its official sports betting partnership with American football team the Detroit Lions (it became the team's first such partner in September 2020).

Branded slots often involve a trade-off between attracting a certain segment of players (in this case, Detroit Lions fans) and incurring greater costs when purchasing branding rights.

The intersection between sports teams and casino slots is also far more common in the US – you are far less likely to see a Premier League football team have its logo similarly emblazoned across a slot game (online or otherwise).

Of the product launch, BetMGM Director of Gaming Oliver Bartlett said: "We are thrilled to continue to expand our relationship with the Detroit Lions as we bring another great title to our list of Lions branded games.

"BetMGM continues to set the standard for casino games in the state of Michigan and we are excited to continue to develop great games for players in the state.”

David Lucchese, EVP Sales, Marketing and Digital for Everi Holdings, added: "Our partnership with top-tier iGaming operator BetMGM has enabled the delivery of high-performing content across North America.

"The Lions Deluxe slot game reinforces our commitment to providing gaming content to online players in Michigan, including our progressive jackpots that are featured in this exclusive Detroit Lions game."

Premium+ Connections
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

1xBet Partners

 
Premium

Galaxsys

 
Premium

Imagine Live

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium

Sport Generate

 
Premium

Digitain

 
 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...