The game has been successful in India, with over 150m active users registered in 2020, which is estimated to have grown to over 200m in 2022 – while the game is reportedly responsible for increasing the liquidity of poker in India by 20-25%.
Now, through EvenBet’s platform, Teen Patti will be available to players via desktop, web and mobile apps. Currently, the platform has over 30 types of online poker on offer for bettors, with various other card games also part of its offering.
EvenBet Gaming's CEO, Dmitry Starostenkov, commented on the new addition: “Being an extremely popular game at social gatherings in India and across South-East Asia, we believe it will bring additional value and more players to the projects already using the EvenBet platform and poker. We have about 50% of the poker market in India, and we aim to be absolute leaders in the card games space.
”For EvenBet, liquidity is the key growth factor for revenue streams from p2p games. The operator's profit will correlate with the liquidity increase. Customisation extends to the branding and company-specific design of the offered games. The market capacity for Teen Patti is enormous in India, and with the right marketing approach, this game is bound to succeed.”
Starostenkov said of the platform addition: “NeoGames’ Fusion aggregation platform encompasses some of the largest suppliers in the industry and has an incredible reach across major brands."