Microgame signs agreement with Flows

Italian-based gaming service provider Microgame has signed an agreement with Flows for the provision of its no-code innovation platform.

Microgame signs agreement with Flows

Through the agreement, Flows will enable Microgame to develop its business processes and further growth by building new features and applications at speed, without the need for any code.

“We are fully satisfied with the new partnership with Flows,” said Microgame CEO Marco Castaldo. 

“Thanks to their no-code plug-in platform, we will be able to guarantee our partners an even greater personalisation of their offer with the possibility of developing promotional campaigns anchored to an even deeper and more detailed analysis of the needs of their players.”

Also via the agreement, Microgame partners can benefit from Flows’ no-code automation features, allowing them to increase innovation and enhance personalisation via the group’s automation technology.

Flows Director of Sales Domenico Mazzola commented: “I am excited to announce that Microgame has joined our growing portfolio of customers. It’s great to see a leading Italian supplier place true value and trust in Flows. It makes me very proud to see our footprint growing within the Italian market with Microgame now our third Italian-based customer. 

“I am looking forward to building a long-term relationship with Microgame and to see how they will utilise Flows to take their business to the next level and how Flows will enable their customers to innovate and stand out ahead of the competition with our no-code platform.”

In September, ​​MGA Games signed a new deal with Microgame, ahead of debuting in the Italian market.

Topics
OnlinePartnerships
Stay updated with GI
Follow Gambling Insider for independent news, analysis and industry expertise.
Peter Lynch
Journalist

Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

Visit Profile

Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.

More News