The supplier says its partnership will allow it to embed Victorian live horseracing content into its platform and integrate streaming solutions provided to wagering services.
BetMakers CEO Todd Buckingham said: “BetMakers is delighted to reach an agreement with Victorian Thoroughbred Racing as a distribution partner for Racing.com’s live horseracing vision.
“Making this top-quality content available to more consumers will drive increased interest and wagering in Victorian horseracing. The content will also continue to bridge the product gap for BetMakers’ platform customers and is the first of many exciting updates we will roll out in this space.
“BetMakers is committed to working with racing bodies and rights holders to broaden distribution and reach more customers. This type of integration and partnership with Victorian Thoroughbred Racing enables us to deliver value to our customers and benefit rights holders, so it’s a fantastic example of a win-win for all parties.”
The agreement will provide Victorian Thoroughbred Racing access to 25 distribution partners for Racing.com’s live horseracing vision within Australia’s digital wagering market.
Victorian Thoroughbred Racing CEO Peter Campbell added: “The Victorian racing industry is committed to ensuring the broadest possible distribution and reach of live Victorian horse racing content for the benefit of consumers nationally. BetMakers’ distribution platform is an important route to market for us within a landscape that has evolved rapidly.
“We are delighted to be working with a company that is dedicated to delivering great technology outcomes for consumers and offering our live racing coverage to an increased and engaged audience.”