Mashchenko has served as the company’s COO for the past two years, responsible for its development of in-house, outsourced and franchised sports and esports tournaments, taking them to a “whole new level through various collaborations with prominent sports and esports organisations.”
Beter continued: “This in turn expanded the number of available disciplines and undoubtedly sparked the interest and propelled the growth of this vertical within the iGaming community.”
The group added that Mashchenko’s new position is reflective of its strategy to strengthen each product vertical by building dedicated teams of people who are passionate about sports and esports.
“Since joining the company, Maria has been instrumental in upgrading our sports and esports tournament offering - providing operators with the most comprehensive access to some of the best sports tournaments in the world,” said Beter CEO Gal Ehrlich.
“As such, we are now recognised as being a leader in providing fast-paced events within the betting industry and with Maria’s new role as Sports General Manager, this offering will only continue to evolve.”
The company’s verticals span Beter Esports, Beter Sports, Beter Live and Beter Gaming.
Mashchenko commented: “Beter Sports is a product that has grown in strength. When the company first launched in 2018, it only offered one table tennis table back in Kyiv and today, we offer 13 different sports arenas across four different countries, which is something I’m extremely proud to have been involved in.
“I believe that this is just the start for Beter Sports and together with our sports team we’ll be able to offer even more industry-leading content that I’m so excited to be a part of.”