Established in 1996, the ICRG is now a “prominent source in problem gambling research, yielding hundreds of articles published in peer-reviewed scientific journals,” as noted by BetMGM.
“We are pleased to accept this historic contribution from BetMGM,” said ICRG President Arthur Paikowsky.
“Findings from this evidence-based research study will allow us to better identify potential risks and guide best practices for the gaming industry. We commend BetMGM for partnering with us to better inform the public, operators, regulators, legislators, and the media.”
BetMGM added that responsible gambling education remains a key focus as it continues to expand to new markets.
BetMGM Senior Manager of Responsible Gaming Richard Taylor commented: “Investment into research around responsible gaming is key to our continued education and commitment to providing best-in-class experiences and programmes, as well as to ensuring a sustainable industry.
“This groundbreaking research will not only provide valuable learnings to BetMGM but will also serve as a guide for the industry and key stakeholders.”
Responsible gambling has become an increasingly significant topic for operators in recent times, with many sportsbooks coming under fire lately for their advertising on college campuses.
Such adverts are becoming an increasingly common sight at college football games across the US, with the deal between Caesars and Michigan State University (MSU) in 2021 starting the trend.