The launch coincides with an important and busy stage of the Jumps season in horseracing, as well as the 2022 World Cup in Qatar.
Coral’s new bet proposition features an initial three Racing Bet Bundles and Football Bet Bundles – each bundle is made up of five bet tokens which gives bettors a choice of what to wager on.
Customers have two options, a £2 ($2.38) classic bundle for £5 worth of bets or a £5 premium bundle for £10 worth of bets.
According to Coral, the bundles – as well as the options – will be designed to reflect the footballing and racing schedules.
The launch of Bet Bundles is supported by two 30-second TV commercials for football and racing, which will feature across various broadcast media outlets, including TV, radio, print and digital.
Coral’s David Stevens commented: “Our Bet Bundles concept is pioneering for the betting industry, and it offers customers a simple and great value for money option for purchasing several bets at a fraction of the cost than if they were bought individually.
“With the World Cup taking place at the same time as this important part of the Jumps season for the first time ever, we wanted to offer football and racing fans an opportunity to get even more value from a bet.”