Utilising TrueLayer Payments – integrated with Bragg Gaming’s Player Account Management (PAM) iGaming platform – the Dutch online gaming operator can now instantly and securely push funds to the player’s account.
TrueLayer explained that the agreement aims to ensure players are not left waiting to receive their winnings.
“Today, it takes more than cash incentives to keep players coming back – customer experience is key,” said BetCity Marketing Director Robert Kooiman.
“While players in the Netherlands are used to instant pay-ins, payouts have always been problematic, with traditional bank transfers taking up to three days to reach customers. Our players have told us they want fast payouts and our partnership with TrueLayer means we can now deliver it.”
According to research from TrueLayer and YouGov, instant payouts could help operators win and keep more customers.
A total of one in four players surveyed in Europe said they would consider depositing more if they could withdraw their winnings instantly, while over half of respondents said they were likely to switch to an online gaming service that offers instant withdrawals.
TrueLayer Country Manager – Netherlands Ted Stanley commented: “Nowadays, players are used to doing everything in an instant – but after the thrill of the win, they’re often left waiting days to reap their rewards. In an increasingly competitive landscape, instant payouts are becoming a must-have for European operators.
“We’re delighted to partner with BetCity to bring open banking technology to payouts, delivering an instant experience for players.”
