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Beter Live joins forces with SoftGamings

Beter Live has signed a partnership with SoftGamings, in which the latter’s operators will have access to the former’s selection of games.

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The provider’s library includes games such as Baccarat, Andar Bahar and Sic Bo.

“I’m very excited to start working with SoftGamings as I know they’ll be able to get the best out of our games library,” said Beter Live Director Anna Vikmane.

“What’s more, our cooperation will undoubtedly help us to strengthen and raise awareness of the Beter Live brand, whereas SoftGamings’ partners will appreciate the quality content featured in our games.”

Beter Live noted that its games are already available on the SoftGamings platform, so partners of the game aggregator can evaluate the new products very soon.

Beter CRO Yori Arami commented: “When it comes to our visions for developing the iGaming market, us and SoftGamings are on the same page. Therefore, we actively encourage the use of new tools and solutions.

“Partnering with such a large game aggregator will help Beter Live increase the reach of its offering and provide unique content to the European, Latin American, and CIS markets.”

And speaking about the agreement, SoftGamings Head of Partnerships Anna Lalina said: “We’re always very enthusiastic about innovations, as well as fresh offerings, in the iGaming market and are very excited about this new partnership with Beter Live.

“We can offer them plenty of opportunities to enhance their reputation, while their content will give our operators new profitable results. I hope that our collaboration with Beter Live proves to be long and fruitful.”

Earlier this week, Beter appointed Maria Mashchenko to the role of Sports General Manager.

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