GiG enters commercial partnership with News UK

Gaming Innovation Group (GiG) has signed a commercial partnership with News Corp UK & Ireland.  

GIG_News UK min
Listen To Article

News Corp operates several well-known media companies, including The Sun and TalkSport.  

Per the deal, GiG will help deliver sports betting and casino content to News Corp for the UK market. 

It would appear GiG's software will serve TalkSport's new sports betting brand, TalkSport Bet. 

GiG’s content will feature on special sections of The Sun and TalkSport’s websites, meaning readers and viewers can access sports betting material on a separate hub.  

The supplier says it hopes to go live on The Sun and TalkSport’s websites shortly, taking advantage of the remainder of the FIFA World Cup 2022 in Qatar.  

The Sun Director of Betting & Gaming Tim Reynolds said: "The partnership and new betting hub add to The Sun’s growing digital portfolio, and bolsters our suite of betting products. The collaboration with GiG will increase our content output and support The Sun in continually delivering excellent results for our bookmaker partners." 

Gareth Williams, Director of Betting & Gaming at TalkSport, added: "We are delighted to be partnering with GiG to help grow our iGaming affiliate business. GiG's expertise combined with TalkSport's wall-to-wall sports coverage is a compelling proposition." 

Meanwhile, GiG’s CMO Jonas Warrer called the collaboration one of great “magnitude.” 

He said: “A collaboration of this magnitude will allow us to provide added value to our partners in the sports betting and casino sphere, reaching new heights while showcasing our abilities to operate at a top-tier level.” 

Recently, GiG signed an agreement with Strike Games for the provision of its platform solution.  

The deal was signed for an initial period of five years and includes GiG’s player account management (PAM), front-end and content management system (CMS). 

Premium+ Connections
 
Premium

RISK

 
Premium

Digitain

 
Premium

1xBet Partners

 
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Revsharks

 
Premium

Sport Generate

 
Premium

GammaStack

 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...