Published
OnlineMarketingIndustryAffiliate

Leadstar Media targets Spanish-speaking US market with new website

Leadstar Media has launched a new website aimed at the Spanish-speaking North American market.

Leadstar Media
Listen To Article

The product comes as part of Leadstar’s plan to focus on the Spanish-speaking US market, which will now be expanded further by the debut of the new site.

Leadstar says the website – which features comparisons and reviews for the best bookmakers in the US, alongside information on bonuses, promotions and which states have legalised sports betting – is built specifically for the US market.

Jacob Ljunggren, Director of Operations Leadstar Media, commented on the launch: "After seeing a high percentage of users accessing our other Spanish-language platforms from the United States, we felt it was necessary to expand our product with a new website with content tailored for Hispanic-American bettors.

“The US has been the talk of the industry lately, and we have focused efforts there as well. Until recently, we neglected a quite large portion of the population by not offering our products in Spanish.

"I am very excited about this new launch, and I believe that the strength of our already well-positioned domain will help this product perform faster than normal. I hope that in a short period of time, we can see our website among the top results and be able to please all those American bettors who want relevant information in Spanish."

Meanwhile, Leadstar has also launched a new website in Nigeria, which will give local bettors advice on which bonuses to select, analysing the offers available in Nigeria’s online betting market.

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine