The product comes as part of Leadstar’s plan to focus on the Spanish-speaking US market, which will now be expanded further by the debut of the new site.
Leadstar says the website – which features comparisons and reviews for the best bookmakers in the US, alongside information on bonuses, promotions and which states have legalised sports betting – is built specifically for the US market.
Jacob Ljunggren, Director of Operations Leadstar Media, commented on the launch: "After seeing a high percentage of users accessing our other Spanish-language platforms from the United States, we felt it was necessary to expand our product with a new website with content tailored for Hispanic-American bettors.
“The US has been the talk of the industry lately, and we have focused efforts there as well. Until recently, we neglected a quite large portion of the population by not offering our products in Spanish.
"I am very excited about this new launch, and I believe that the strength of our already well-positioned domain will help this product perform faster than normal. I hope that in a short period of time, we can see our website among the top results and be able to please all those American bettors who want relevant information in Spanish."