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Land-BasedCasinoMarketing

Hard Rock holds groundbreaking ceremony for permanent casino in Bristol, Virginia

Hard Rock International has held a groundbreaking ceremony for its permanent casino at 500 Gate City Highway.

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The property in Bristol, Virginia, will in the long term succeed the current temporary Hard Rock casino in place in the area. It is due to open in full in 2024.

Allie Evangelista, the property's President, previously spoke exclusively on the GA Huddle all about the project.

The casino will be approximately 300,000 square feet in size, featuring 1,300 slots, 50 tables games and a sportsbook – as well as various Hard Rock Cafe and entertainment options.

Pictured from left to right above are: Marc DeLeo, Randy Eads, Israel O'Quinn, Allie Evangelista, Jon Lucas, Jim McGlothlin, Clyde Stacy, Anthony Farnum, Jasen Eige & Martin Kent.

Lucas, COO of Hard Rock International, said: "From the very start, this property's economic and community impact has surpassed expectations, and we are thrilled to unveil what's coming next.

"We are especially grateful to our local partners, Jim McGlothlin and Clyde Stacy, whose vision has made all this possible."

Hard Rock International won the Land-Based Operator of the Year Award at this year's Global Gaming Awards Las Vegas.

Meanwhile, Evangelista added: "This is an exciting day for Bristol! Our temporary casino has been a tremendous success and we already have welcomed guests from all 50 states.

"Our amazing team members – with their friendly smiles and can-do attitudes – are the foundation of this success.  I cannot wait for the next step, when we open the permanent casino in 2024 and have even more entertainment, dining, and music amenities to offer our customers."

Commercial operator DraftKings had a little groundbreaking of its own recently with its "first-of-a-kind" sportsbook at TPC Scottsdale. In this one, however, DraftKings used its own branded shovels...

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