Elfersy recently departed 888 Holdings, where he held the position of Vice President of Business Development.
During his time with 888, Elfersy spearheaded its re-entry into the US regulated market by growing its B2B business, overseeing the BetBright sportsbook acquisition and 888's Delaware Lottery partnership. He was also the CEO for Entain’s Africa JV, B2B and B2C Impala Digital.
Elfersy commented: "I’ve been really impressed by GiG’s strategic growth and development as a top-tier B2B provider in recent years.
"With their market agility, unrivaled regulated omnichannel portfolio, and full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and sports betting space."
GiG's platform and sportsbook has been designed around flexible architecture and is currently available in 36 markets.
GiG CEO Richard Brown added: "We have a continued emphasis on improvement as an operating principle at GiG. Given the business’ strong position within diverse and high-value areas of the B2B supply chain in the iGaming and Sportsbetting industry.
"The appointment of someone of Marcel’s caliber and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement."
Earlier this month, GiG entered into a commercial agreement with News Corp UK & Ireland Limited. The two will partner to deliver sports betting, casino content and exclusive offers to users in the UK market.
