OnlineSports BettingAppointments

Malte Hegeler appointed BtoBet VP of Product

BtoBet, a NeoGames subsidiary, has appointed Malte Hegeler as its new Vice President of Product.

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With more than 15 years of experience in the sports betting industry, Hegeler joins the sports betting supplier from EveryMatrix, where he served until recently as Interim CEO and Head of Product Development for the group’s sports data platform OddsMatrix.

“We are thrilled to add Malte to our senior management team,” said BtoBet Managing Director Dima Reiderman. “As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. 

“His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”

In his new role at BtoBet, Hegeler will lead the group’s Product team, where he will oversee the product strategy, roadmap and development in a bid to drive the company’s delivery of its sportsbook solution and service offerings to leading bookmakers.

Hegeler commented: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. 

“Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”

In September 2022, BtoBet published its Industry Report on the US market, with the supplier indicating that the $7.7bn in combined gross revenue generated by the US sports betting and online gaming markets in 2021 could more than triple in three years.

The company noted that the market’s sectors are on pace to reach $24.3bn by 2026, making the US the largest global gaming market, double the size of the UK’s.

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