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Hard Rock raises over $1m for breast cancer research

Operator Hard Rock International has raised over $1m for breast cancer research via its 23rd annual Pinktober campaign.

Hard Rock International PINKTOBER Campaign min
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During the month of October, Hard Rock Cafes, Hotels, Casinos and Rock Shops hosted fundraising efforts, including limited-edition menu items, specially designed merchandise, a songwriting contest and more.

Hard Rock has long since been a big contributor to charity causes, especially with its Pinktober campaign.

Last year, for instance, the same campaign raised over $700,000 for breast cancer support.

As part of Pinktober, Hard Rock Cafe teamed up with French chef and breast cancer survivor Dominique Crenn, while the songwriting contest was in collaboration with David Correy. Correy lost his mother to cancer.

Jon Lucas, Hard Rock International COO, said: "Pinktober is one of the most highly anticipated and celebrated times of year at Hard Rock.

"Each October, our company divisions and properties around the globe truly personify our mottos of 'Love All – Serve All' and 'Take Time To Be Kind' by joining together to support breast cancer awareness and research.

"This year, we were thrilled to amplify our team's deep passion through partnerships with Chef Dominique Crenn and musician David Correy, who both share our Pinktober mission and have been personally impacted by breast cancer."

Hard Rock made big industry news elsewhere this week, after it received regulatory approval from the Nevada Gaming Commission to acquire the operating assets of The Mirage Hotel & Casino.

The purchase was to the tune of $1.07bn, with the assets being acquired from MGM Resorts International.


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