Per the deal, SIS will develop an exclusive live draws product for bet365, alongside offering its 24/7 live betting services.
Lotto365 will deliver live draws every five minutes, 23 hours a day. The lottery will be created and streamed from SIS’ broadcast studios in Milton Keynes.
Using a “pick five from 36” format, players will be in with a chance of winning up to £100,000 ($120,000) from a £1 stake when all numbers are correctly drawn.
Bet365 says its new lottery product will also offer several small prizes, even if only one matching ball is revealed.
Furthermore, Lotto365 will offer betting markets on the colour of balls drawn and on whether balls drawn are an odd or even number.
Initially launching in English, Lotto365 will soon be streamed in multiple languages. All lottery results will appear on the 49s.co.uk website.
A bet365 spokesperson said: “Lotto365 reaffirms our commitment to investing in a high-quality lottery portfolio. It’s a key product for many bettors within the bet365 group, and this new offering will be highly appealing.
“SIS and 49’s have a long history of producing best-in-class lottery content and SIS was the partner of choice to support the development of Lotto365.”
SIS Head of Product Proposition Jessica Mills added: “We are very pleased to be partnering with bet365 to deliver this exciting new project. Our 49’s Product team has worked very hard to support the creation and development of Lotto365.
“The launch of Lotto365 is a testament to the outstanding reputation and heritage of our 49’s product portfolio, which has been delivering high quality and reliable live numbers draws for over 25 years. It’s been a real team effort with bet365 throughout this project and we’re confident that the product will attract a wider audience of players.”