First Look Games will be used for the purpose of game promotion, with its network of 800+ approved affiliates to increase exposure for its slots among operators and players in highly competitive online casino markets across Europe and beyond.
With the partnership, Raw iGaming can share information about each of its standout slot titles, including logos, images and videos of them being played.
Raw iGaming can manage all information and assets via the First Look Games Studio Management Centre, where it can also highlight any exclusivity agreements and even add or remove jurisdictions for each title.
Tom Galanis, Co-Founder of First Look Games, said: “Raw iGaming has made a big splash in the market, but by using the First Look Games platform, the studio can leverage the power of affiliate marketing to drive awareness among more players and operators than ever before.
“Our approved publishers have a combined player audience of over 20 million people, and we allow studios such as Raw iGaming to engage with a huge community of players that any information published about their slots is accurate and responsible.”
Tom Wood, CEO at Raw iGaming, added: “This partnership with First Look Games allows us to leverage the reach of affiliates to better promote our games and introduce our new patent-pending, innovative mechanics.
“RAW really is changing the game, and we look forward to making more players and operators aware of just how revolutionary our slots are.”
