Sherwin will join the Executive Team to lead ComeOn Group’s Data Strategy, having originally joined the company two years ago as Director of Customer Engagement.
He has held diverse positions across analytics, product and most recently expertly using data-driven insights to drive customer marketing and personalised player engagement.
Juergen Reutter, ComeOn Group CEO, said: “I’m delighted about Sherwin’s promotion and that he will be a part of the executive team. Sherwin has an outstanding track record in the industry, and I am sure that he will further intensify our efforts around personalisation and player engagement enablers for us to continue delivering an exciting and safe entertainment experience to our customers.
“I am also very proud that we have promoted talent from within, which is something we always encourage from a people strategy perspective here at ComeOn.”
On his promotion, Jarvand said: “I feel privileged to lead the Data Strategy and join the Executive team at ComeOn Group. There is a huge opportunity to utilise our rich data to continue to accelerate our business.”
Meanwhile, in November 2022, ComeOn Group signed a multi-game deal with the free-to-play platform Splash Tech. The iGaming operator said this partnership is a milestone, as its aim is to drive engagement for its sports customers. According to the deal, Splash Tech’s sports games portfolio will be launched in different markets where ComeOn operates.Earlier in the same year, operator ComeOn Group launched a new casino API with German developer Apparat Gaming.