Almeida’s new role will see her utilise her experience in the sports betting industry, where she recently managed a deal between TSN and FanDuel. Furthermore, Almeida integrated The Edge into TSN’s platform, which is a subsidiary that exclusively deals with daily sports betting and fantasy content.
Josh Turk, Chief Strategy Officer of Low6, said: “Brittany’s leadership, track record of growth, entrepreneurial mindset and deep connections in the industry will ensure Low6 continues to shape the future of iGaming clients globally; while maintaining the agility and care needed to support existing customers and team at a local level.
“Brittany's leadership comes at a crucial and exciting time, as Low6 enters a significant growth year ahead – providing operators with innovative gamification technology across sports and online casino. We are excited to onboard an athlete into the sales team, bringing a wealth of team leadership, competitiveness and an athlete's drive to maximise each day".
Meanwhile, Almeida added: “A leader in sports gamification, Low6 has taken the free-to-play category by storm. I am excited to join the ranks of Jamie Mitchell, Josh Turk, and the Low6 team in their mission to bring innovative gaming experiences for global partners across iGaming and media.”
The gamification platform has agreements in place with multiple other sporting leagues, brands and franchises – and with sports betting in the US only increasing, the market in North America is only going to increase.