Beginning with a review of 2022, Nylén comments on Kambi’s success during the World Cup, despite its seasonal timing – being staged in winter as opposed to summer – representing “a strange situation” for the sportsbook odds supplier.
“It is usually much better when World Cup tournaments are held in the summer. But I think it was a great success,” said Nylén.
The CEO notes the introduction of Kambi’s third-generation trading solution has allowed it to offer live bets on penalty shootouts during the tournament, something which helped it achieve a “20% rise in betting during the shootout between Croatia vs Brazil,” added Lögdberg.
It is this same solution that Nylén hopes will help Kambi “take a leap and move ahead of Flutter and bet365,” with its AI supposedly able to process pre-market odds “in 90 seconds, as opposed to the 5 hours it would take” when Kambi’s trading system ran on Gen two, according to Lögdberg.
Explaining it in simple terms, Lögdberg says Kambi’s third-gen trading system and odds generator negate the need for the human input of data into an odds-generating algorithm.
It is this same solution that Nylén hopes will help Kambi “take a leap and move ahead of Flutter and bet365,” with its AI supposedly able to process pre-market odds “in 90 seconds, as opposed to the 5 hours it would take” when Kambi’s trading system ran on Gen two, according to Lögdberg
He adds by training the algorithm to process data – the time it takes for this data to translate into odds is slashed significantly, and humans will only be needed to monitor the outcomes of an algorithm and input missing data points.
With a new system comes new features too, it seems, with the supplier’s bet builder feature now among the most popular with players: “40% of Kambi bettors used a bet builder” during the World Cup, according to Lögdberg.
These feature products also, according to Nylén, allow the company to be flexible in what it offers to clients, rather than providing a full package or nothing.
As claimed by Nylén, this will allow Kambi to “adapt” in a market where “tier one operators will outsource more and more.”
Rather than focus on in-house solutions, Nylén feels the growing diversity of the market will force the likes of Flutter and bet365 into striking deals with third-party suppliers, as markets continue to expand.
Kambi has already acquired esports provider Abios in 2021, expanding its solutions portfolio in what Lögdberg calls a “niche market.”