Called “The Winning Day,” the ad campaign is scheduled to run for one month – and was conceived, according to SciPlay, after its Quick Hit Slots campaign grew in popularity.
The advertisement features O’Connell walking through a Quick Hit Slots-branded “Vegas Strip,” surrounded by themed iconography showing viewers how to download the application. Players are also informed of Quick Hit Slots’ six-million-coin welcome bonus when they sign up.
O’Connell said: “I have dedicated my life’s work to entertainment. This collaboration with SciPlay is a natural extension of my passion for sparking excitement and fun for people everywhere.
“I thoroughly enjoyed bringing Quick Hit Slots and the Vegas experience to life through these commercials. It has been a real pleasure working with SciPlay and I can’t wait to see how the campaign resonates with their players!”
The Quick Hit Slots features SciPlay slot games including Zeus Slots, Dragon Spin, 777 slots, Monopoly Slots, Fireball Slot Machines, Lock it Link, Cash Spin Slots, Quick Hit Platinum slot machine and others.
SciPlay Chief Revenue Officer Noga Halperin added: “Jerry is a beloved actor, famous among so many for his roles in classic movies like Stand by Me. His fanbase aligns with our players naturally and we’re excited to bring his familiar face and passion for entertainment to our audiences through this ad campaign.
“The success of our recent campaigns with Sofía Vergara, the Wendy Williams Show and NASCAR’s Kaulig Racing team have made strategic partnerships a key part of SciPlay’s continued growth. We’re excited to work with Jerry and bring Quick Hit Slots’ Vegas experience to life on TVs throughout America.”