Per the deal, the NBA and AGA will educate basketball fans on responsible sports wagering practices by providing turnkey solutions to the basketball league’s 30 teams.
Campaign content provided to the NBA by the AGA will include in-venue, broadcast, digital and social media activations.
The NBA’s SVP and Head of Gaming & New Business Ventures, Scott Kaufman-Ross, said: “Responsible gaming is an integral component of the NBA’s approach to legal sports betting.
“Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic, and will provide our teams with tools to make a true impact on responsible gaming education in NBA markets across the US and Canada.”
The Have A Game Plan. Bet Responsibly. campaign was established in 2019, with a focus on four key principles: Set a budget and stick to it; Keep it social; Know the odds and play with legal, regulated operators.
The AGA’s SVP Casey Clark added: “As one of the world’s most popular leagues, the NBA will bring Have A Game Plan’s important message to a massive audience.
“It’s critical that the entire sports betting ecosystem is united in our commitment to responsible gaming, and we are grateful for the NBA’s leadership in these efforts.”
The NBA’s partnership with the AGA builds on its other list of other responsible gambling initiatives, including its association with the National Council on Problem Gambling.
In 2021, MGM Resorts and BetMGM joined the AGA's campaign, which you can read about here.
