Bragg noted that the launch further expands the reach of its proprietary content in the US, along with demonstrating continued progress for its expansion initiative in North America. The launch includes Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes from Bragg’s Atomic Slot Lab studio, all of which are now available to DraftKings customers in New Jersey.
This follows the launch of Bragg’s new Remote Game Server (RGS) technology with the operator, with the roll-out in New Jersey representing an extension of an existing collaboration between the two online gaming companies in North America.
Bragg launched its new RGS technology and content with DraftKings in Michigan last year following prior deployments of content on the group’s Spin Games RGS with the operator in New Jersey, Michigan, Pennsylvania and Connecticut.
Referencing data from H2 Gambling Capital, Bragg noted that the New Jersey interactive casino market is set to generate $1.8m in gross win in 2023.
“The launch of our new proprietary and exclusive third-party content with DraftKings in New Jersey demonstrates the continued success of our initiative to expand existing relationships with leading North American iGaming operators,” said Bragg Gaming Group President and Chief Operating Officer Lara Falzon.
“The rollout of our new RGS technology and content in the market with DraftKings is an important step forward in expanding the availability of our new US content to a new group of players in one of the country’s largest iCasino markets.
“We are pleased to build on our relationship with DraftKings and look forward to providing their New Jersey players with engaging content that delivers a great gaming entertainment experience.”
