The aim for Betsson is to improve its player management and efficiency by using the engine to facilitate and measure real-time behavioural risk, improve player communications and prevent high-risk behaviour at the first sign.
Dragica Krsteva, Director of Analytics at Betsson Group, said of the deal: “Our Analytics team has worked with Greco on numerous occasions.
“We value their advanced and ground-breaking approach to detecting unfavourable player behaviour and developing better strategies on mitigating such risks. We are thrilled to be early adopters of their new technology and we are excited for the future of our partnership with Greco.”
Meanwhile, Ozric Vondervelden, CEO and co-founder of Greco, added: “We are incredibly thrilled to welcome Betsson Group as a partner. Our goal is to determine the behavioural risk and theoretical value of every player under every circumstance.
“These metrics have the power to reshape the industry. Betsson has a world-class analytics team, and as we continue to develop the Greco platform and sandbox new features, their feedback is going to be invaluable.”
The project is expected to launch this year, with Malta-based gaming company Religa stating that the agreement will continue its trajectory as a boutique brand synonymous with high-quality, tailor-made gaming solutions.
“By collaborating closely with the Religa team, we are confident that the integration of Triple Way will be seamless,” said Betsson CCO Ronni Hartvig.
