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Land-BasedMarketingIndustryHorseracing

Horseracing tote channel launched by Arena Racing Company and Vermantia

Content distributor Vermantia and Arena Racing Company have launched ARC Media International (AMI), a new horseracing tote betting channel.  

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The new AMI channel includes a daily schedule of premium horse races, broadcast live from all 16 ARC tracks, as well as several independent racecourses.  

AMI’s live schedule will feature up to 700 fixtures across the year from courses such as Ascot, Doncaster and Lingfield Park. 

The channel will be powered by Vermantia’s Complex Automated Production (CAP) programme. The system aims to blend live racing with betting information – featuring customised graphics, a live racing commentator and an in-studio analyst.  

Vermantia CTO Menelaos Ladopoulos said: “Cutting-edge retail technology lies in our core offering, and we are glad to be able to provide betting operators with the most comprehensive live racing service for tote betting.  

“We are always in line with the growing demand from the market for premium quality and fast-paced racing, which is powered with a fully automated service and zero-hassle for the operator, making it the most complete offering of its kind worldwide." 

At present, Vermantia’s CAP programme is available at operators in the US, Europe and South Africa.  

ARC Director of Media and Technology Mark Kingston said: “The AMI service is a top-quality Tote betting channel in the international markets, being a perfect mix of premium racing content, rich racing and betting data, modern design, and advanced automated technology.

"Its success has been seen from the beginning, being already adopted by multiple influential operators in the US, Europe and South Africa.” 

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