Through this partnership, Greco's gameplay risk engine will be made available to Kaizen Gaming, further enhancing player management and aiming to ensure a reliable online gaming experience for its players around the world.
With over 1,600 employees spread over two continents, Kaizen Gaming runs two brands – Betano and Stoiximan – in 12 nations. By utilising the only gameplay risk engine available on the market, this partnership with Greco will enable them to boost efficiency.
Michail Koutsoukos, Director of CRM, said: "We are thrilled to be partnering with Greco, a company that shares our commitment to continually improving the player experience. Their cutting-edge gameplay risk engine will help us to better evaluate our players, allowing us to minimise risk. We look forward to seeing what the future holds for our partnership."
Ozric Vondervelden, CEO and Co-Founder of Greco, said: "We are proud to have Kaizen Gaming on board as our latest partner. Their focus on technology and people aligns with our own values, and we are confident that our partnership will bring significant benefits to both companies."
Greco aims to give operators a thorough understanding of player risk and value through theoretical value modelling and behavioural risk analysis. This makes it possible for operators to make informed decisions at the earliest, improving efficiency and enhancing the customer experience.
By utilising the engine to facilitate and measure real-time behavioural risk, enhance player communications and stop high-risk behaviour at the first sign, Betsson aims to increase the effectiveness of its player management.
