The deal includes fixed odds for horseracing and greyhounds through the group’s racing distribution platform.
Through the partnership, DaznBet will unlock access to PA Betting Services’ multi-jurisdictional racing distribution platform. This involves the delivery of over 50,000 meetings per year, and includes action in regions such as the US, Latin America, the UK, Ireland, France, South Africa and Australia.
“PA Betting Services’ consistent pre-race, race-day, and fixed odds racing coverage of over 50,000 events per year, paired with their close relationships to racing’s global rights owners made them a great choice for a partner - in a new multi-year agreement,” said DaznBet Managing Director UK Shane McLaughlin.
PA Betting Services noted that DaznBet’s launch in the UK demonstrates a renewed confidence for new entrants into the UK and Irish market, as well as identifying PA Betting Services as the ideal partner to help navigate the issues surrounding launching a regulated racing and greyhounds product.
PA Betting Services Head of Business Development & Strategic Partnerships Richard Duncan commented: “We’re thrilled to add another flagship brand and household name to the long list of clients who trust PA Betting Services to power their 24/7 racing and greyhound service.
“As the Global Home of Sports, the Dazn entertainment ecosystem is first-rate. Having recently added betting to its platform with the launch of DaznBet, the brand quickly understood the importance of working with the right supplier to add racing to its line-up.”