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Breckenridge acquires CasinoSecret

Breckenridge has acquired CasinoSecret, a Japanese online casino. 

Breckenridge Curacao
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CasinoSecret is the latest brand to be taken on by Breckenridge, in its bid to expand its presence in the online gaming space in Japan. 

Breckenridge has made a number of acquisitions in recent times. It owns three casinos in the Japanese industry; Verajohn Casino, Inter Casino and has launched Yuugado, a brand aimed at sophistication and luxury.

Yuugado accepts deposits and withdrawals in Japanese Yen, which makes it a popular choice for the Japanese market.

CasinoSecret is known for its unique cashback feature, which rewards players through continued play and no-play alike, all with conditions are attached to their offers. 

CasinoSecret made headlines in August 2022 when it became the Official Online Gaming Partner of AS Monaco in Japan for two seasons. 

Gary Aurivel, CasinoSecret COO, said: “The acquisition will enable us to join our strengths and deep knowledge of the Japanese market and to leverage the synergies and expertise of the group.” 

Nadir Ounissi, CEO and Co-Founder at CasinoSecret, said: “We are incredibly proud to be joining, we have worked hard to provide exceptional service to our clients during the last few years and develop the highest standards in the industry. CasinoSecret is assured to reach new heights by combining our talents and experience.”

BestOdds Co-Founder Will Armitage joined the GI Huddle at ICE London to discuss, among other things, affiliate M&A.

Recently, Better Collective took a position of >5% in close rival Catena Media, adding further intrigue to the sector.


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