Published
OnlineMarketingSports BettingIndustry

Cayetano Rocafort becomes Betsson's latest brand ambassador

Padel player Cayetano Rocafort has become Betsson's new brand ambassador in Sweden.

BetssonPadel
Listen To Article

Number 1 in the Swedish rankings, Rocafort has signed a one-year contract with the gambling company. The Padel tour is sponsored by Betsson, which has taken the next step in its involvement with the sport by appointing Rocafort as its latest brand ambassador.

Linus Endahl, Sponsorship Manager at Betsson in Sweden, said of the move: “I know we have a lot of Padel enthusiasts at our company, so please join me and welcome Cayetano Rocafort to Betsson and let's hope for even greater success for him going forward.”

Recently, Betsson revealed that it had launched its Betsafe brand in Ontario.

The company received operator and supplier licences in the province and will now offer a range of B2C offerings, including sports betting and an online casino for the Ontario market, which now comes under local regulation.

Customers in Ontario will be able to access its goods through the ot.betsafe.com website, as well as Betsson’s native mobile apps, which are 40% owned by Strive Gaming.

Meanwhile, in other news, Betsson also announced a partnership with Religa to soon launch Triple Way Live Roulette, a brand new and exclusive game, across various markets.

Betsson CCO Ronni Hartvig said of the agreement: “By collaborating closely with the Religa team, we are confident that the integration of Triple Way will be seamless.

“This revolutionary roulette solution stands out from the competition and features a unique win multiplier embedded into its very own wheel, something players won’t find anywhere else."

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Agency
Executive Profiles
Wynn Resorts
Table Trac/CasinoTrac
Grosvenor Casinos, The Rank Group
Fertitta Entertainment
Scientific Games

Facing Facts: Looking back on how Asian operators fared in Q4 2022

Gambling Insider takes a closer look at various facts and fi...

GBGC Data: How betting has changed in the US and Europe over the years

Global Betting & Gaming Consultants (GBGC), the global gamin...

Taking Stock: How did Asian operators share prices fare over the last six months?

MGM China, Melco Resorts & Entertainment, Sands China and Wy...

AI in the gambling industry: Evolving or deskilling?

With expert industry insight from suppliers OPTX and Sportra...

Read Magazine