Jonjo O’Neill Jr and Frankie Foster sign ambassador deals with Betfred ahead of Cheltenham Festival

UK sportsbook Betfred has onboarded jockey Jonjo O’Neill Jr and Racing TV presenter Frankie Foster as new Brand Ambassadors ahead of the Cheltenham Festival. 

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O’Neill Jr has been signed as an ambassador on an initial contract up until the 2024 Grand National.  

He is a former Conditional Jockey Championship winner, and son of two-time Gold Cup-winning jockey and Grand National trainer Jonjo O’Neill.  

Despite being an ambassador, O’Neill Jr will be hoping to win at Cheltenham Festival 2023, which begins on 14 March 2023, as a participating jockey. 

Betfred Co-Founder Fred Done said of O’Neill Jr: “I’m delighted we will be working with Jonjo O’Neill Jr, and what a great way to start next week at Cheltenham.” 

In addition to O’Neill Jr, Betfred has also signed Racing TV presenter and ex-Love Island star Frankie Foster as its new Social Media Ambassador.  

Foster has been working with Betfred since the 2022 Cheltenham Festival as a host on the operator’s digital programming – and will continue in this role until 2024.  

On his expanded role at Betfred, Foster said: “I’m thrilled to continue my partnership with Betfred. Last year we went from Royal Ascot to a Super League Grand Final, to me throwing 9 Darts at the World Champs! 

“As a leading bookmaker across the sports that I love, I couldn’t be happier to work with Betfred moving forwards, and I’m excited for the year of sporting action and sports betting with them!” 

Betfred’s Head of Brand, Jade Daniels, added: “We're delighted to have Frankie as our ambassador on our social channels.  

“He brings a fresh perspective to Betfred, and working with him has been a joy. We're excited to see what he has in store for us this year.” 

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