Sports BettingIndustryAppointments

OddsMatrix appoints Tor Skeie as CEO

Tor Skeie has been appointed as the CEO of OddsMatrix, a sportsbook division of EveryMatrix.

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Skeie will oversee the EveryMatrix sports business unit, which saw a 28% year-on-year rise in overall profit for 2022.

The new CEO of OddsMatrix has over 20 years of expertise in betting and gaming, with an emphasis on technology development and delivery. He has founded several technological companies, including one of the first peer-to-peer betting exchanges in the industry in 2001. 

Skeie founded the Thailand-based development company TOTOIT in 2013 to provide front-end solutions. In October 2020, EveryMatrix purchased TOTOIT. 

Ebbe Groes, EveryMatrix CEO, said: “Myself and many of the leadership team have known Tor for many years and he has been an excellent addition to the business since acquiring TOTOIT. As a result, we have better delivery on the sports front end today than we have ever had, happier clients and improved performance. 

“Tor has played a big role in this and his management, leadership and client interface skills will help us build further momentum and tier-1 client growth for OddsMatrix.”

Skeie said: “I look forward to continuing to deliver a second-to-none service for both new and existing clients, ensuring maximum stability and performance and delivering a roadmap of new, innovative features that will take us and our partners to the next level.”

The total amount of bets placed on the OddsMatrix product in Q4 2021 exceeded €100m ($113m).

Groes said: “This is a great accomplishment for us and the numbers don’t lie! OddsMatrix is a great product and it’s performing even better than we forecasted.”

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