Sportradar launches ad:s paid social on Snapchat

Sportradar has announced the introduction of its ad:s technology into Snapchat.

This will allow betting operators to attempt to engage and draw clients using the sports technology company’s paid social media advertising service.

Sportradar will also be able to link sportsbook operators with users among the app’s 375 million daily active users and over 750 million monthly active users.

Further, Snapchat’s advanced age and location targeting features ensure that only audiences who qualify for it are reached.

Florian Geheeb, Global Director of Advertising Sales at Sportradar, said: “By integrating our industry-specific advertising solution into Snapchat Sportradar is unlocking a new channel to optimise the marketing performance of sportsbook operators.”

Ross Hartnett, Manager of Real Money Gaming at Snap Inc., said: “We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat.

“This partnership will provide the Real Money Gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with creative, real-time game stats, betting odds and more.

“By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters.”

In its Q4 and fiscal year-end figures for 2022, Sportradar reported revenue of €206.3m ($218.1m), up from €152.4m in 2021.

Ulrich Harmuth, Interim CFO, said: “Our fourth quarter financial results illustrate the momentum we’ve built throughout 2022. Our 2023 guidance of revenue growth and margin expansion reflects the investments we have made to date and the growing global sports market opportunity.”