The partnership aims to enhance player protection in the Greek gambling industry, by building on risk assessment methods used to identify players who have developed problem gambling behaviour.
Per the collaboration, Mindway has signed a Memorandum of Cooperation with the Hellenic Gaming Commission on issues relating to responsible gambling, player protection and addiction prevention methods.
Originally developed for use by operators, Mindway says it has found its player protection software can actually be used across the wider market as well – hence its latest partnership.
During the period of partnership, Mindway says both parties will evaluate the use of AI software and neuroscientific insights to identify at-risk gambling behaviour.
The Hellenic Gaming Commission will then seek to take initiatives and anti-addiction measures, at both a regulatory and supervisory level, to tackle at-risk gambling behaviour and minimise the harms of gambling addiction.
Mindway CEO Rasmus Kjaergaard said: “We are pleased that the Hellenic Gaming Commission has shown us the trust to collaborate with us utilising our in-depth scientific expertise and potentially our player protection software built on a unique combination of neuroscience, AI and human psychologists’ assessments.
“The idea of using our expertise and maybe our software across a full market gambling jurisdiction in Greece is exciting and innovative.
“Together with Hellenic Gambling Commission, we intend to co-create the needed adjustments to adapt to the extra requirements that may occur when this new approach can cover a whole market and not solely individual operators.”
