ENV Media and KTO Group partner for LatAm deal
Partnership will aim to target Latin America, particularly Brazil.
ENV Media has partnered up with operator KTO Group to begin a joint venture agreement to help boost online visibility.
Both ENV Media and KTO Group were founded in 2018. KTO Group is currently a prominent brand in Brazil, and ENV Media is a performance-based media agency working in the iGaming industry with a strong focus on SEO.
This agreement will allow ENV Media to take full ownership of all marketing activities, which will help boost SEO and increase the acquisition metrics from organic and referral channels for KTO Group.
Furthermore, ENV Media will also aim to optimise and improve KTO’s current front-end, which includes: the site architecture, improved UX/UI, product and content optimisation, HTML markups and redirect logic.
Mattias Bergehed, CEO at ENV, speaks on the new partnership: “This partnership marks yet another milestone for our company, and we are now expanding our footprint into Latin America with Brazil as the first market.
“This agreement allows us to get access to one of the fastest-growing brands in the region and I hope that we can utilise our internal knowledge and strategies, to increase KTOs’ organic presence and share of voice in the market”
The partnership has also created a new brand called 7Jackpots.com which will be launched on KTO’s Group’s current platform.
KTO Group CEO Andreas Bardun previously spoke to the GI Huddle regarding his industry experience and the potential of the Brazilian iGaming market, click here to watch the video.
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