William Hill partners with social betting network

By Priscillia Mudiaki
Betfect has announced that William Hill has signed up to the sports-betting social network.

Betfect went live last year with Ladbrokes as its first major partner.

The new partnership is a considerable milestone for the social network that aims to revolutionise the betting industry with its platform.

Betfect, a London-based tech start-up, allows users to engage and interact through betting.

It is a hub where customers can share, compare and make sports bets from gambling websites, now including the two UK’s leading bookmakers, after Ladbrokes partnered with Betfect last year.

Alex Rutherford, head of product innovation at William Hill, said: “Creating a social network for the sports-betting community, allowing users to stay connected while using our services is a great idea. We are delighted to boost innovation by helping and supporting startups like Betfect to increase the level of engagement amongst our customers and to bring new ideas to market.”

Betfect plans to integrate more betting partners as well as release iOS and Android apps in the near future.

TAGS:

Share This Post


NEWS SPONSOR

More News

Leading provider Continent 8 Technologies is sponsoring the American Executive of the Year Award at the Global Gaming Awards Las Vegas 2020. The Executive of the Year is the only category that...




Ethan Brunso, digital media expert at Delasport, discusses esports: The rise of a billion-dollar industry that is quickly turning into a new driving force for local economies, as well as the...