XLMedia announces first revenue-share contract with bet365 in North America

With an aim to show their support of responsible gambling, XLMedia and bet365 have teamed up in a revenue-share contract. 

bet365 xlmedia na contract
Listen To Article

Affiliate XLMedia and operator bet365 have partnered in a revenue-share contract with an aim to promote responsible gambling in North America.

XLMedia and bet365 have extended their commercial relationship to include a new agreement in North America. The multi-year partnership aims to expand the two further into North America while also advocating for responsible gambling.

The agreement aims to educate players with the knowledge and tools necessary, via collaborative content, to gamble responsibly with bet365.

The agreement will aim to combine customer acquisition with longer-term retention to deepen the commitment both XLMedia and bet365 have made to North American expansion. 

Kevin Duffey, President of XLMedia North America, spoke on the new contract: “We are thrilled to sign a deal with bet365 that moves our business towards the strategic direction and extends our relationship with one of the most prominent Sports Betting operators.

"This hybrid agreement marks the start of XLMedia building a new, sustainable revenue stream in North America.”  

A bet365 spokesperson said: “As we grow bet365’s presence in North America, we are delighted to extend our commercial partnership with XLMedia. XLMedia’s proven ability to activate audiences in key markets is incredibly important as we continue to expand across the US. 

“From sign-up to first bet and beyond, our commitment to providing customers with the best user experience will only be enhanced through this relationship.”

Earlier today, Pragmatic Play partnered with bet365 in Ontario.


LATAM News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...