Kindred Group CMO and CCO resign

The departures follow on to confirm four C-level exits within recent weeks for the operator.

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Following the resignations of Kindred Group’s CEO Henrik Tjärnstrom and CFO Johan Wilsby, two more executives have stepped down. 

Kindred CMO, Elen Barber, who has been at the company for 13 years, has resigned alongside CCO Anne-Jaap Snijders; who has also spent a long stint at the company, having been with Kindred for the last nine years.

In the second half of 2022, Kindred initiated a review of its commercial and marketing operations. It considered factors such as adaptation to local commercial requirements, local market regulations and increasing flexibility in its communications to customers.

This process has now been finalised with the full support of the entire executive team. Following its conclusion, Kindred’s current Chief Commercial Officer, Snijders, and CMO, Barber, have both decided to leave Kindred in the Autumn.

A Kindred representative said to Gambling Insider: “Both AJ & Elen have made huge contributions to Kindred’s success over the last decade, and we thank them for their dedication and leadership.

“This is as a result of an operational review that has been ongoing for some time, aimed at improving effectiveness within the commercial engine. This has nothing to do with the strategic review initiated by the Board.”

Ex-Kindred CFO Barber said: “I'm proud to have played my part in Kindred's success over the past 13 years. Our fantastic global marketing team has built a solid foundation upon which Kindred can continue to grow in competitive and exciting markets. It’s now the right time for me to move on to fresh opportunities ahead.”

Ex-Kindred CCO Snijders commented: “I had a great time at Kindred. It has been a fantastic journey working out of the Sydney, Malta and Amsterdam office with extremely talented colleagues. The pinnacle was to receive the Dutch licence and building up market leadership with the local teams.”

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