RAS (Racing and Sports) Technology has signed a six-year contract with Tabcorp to supply data and content across the Tab app, retail and web platforms as well as Sky Racing.
Tabcorp is an existing customer of RAS and it has now signed a six-year contract for RAS to supply content to help transform the way information is received by its customers. RAS will provide Tabcorp with its analytics, predictive models and content.
Founded in 1999, RAS Technology is a data provider to the global racing and wagering industries.
This new deal represents an extension of the two companies' existing relationship. The two have had an existing international data supply arrangement in place since 2010.
RAS will receive $5.4m plus indexation over the initial three-year term, with an additional $5.4m plus indexation upon the activation of an optional three-year extension, taking the total potential contract value to in excess of $10m over six years.
RAS CEO Stephen Crispe commented: "We are excited to be working with Tabcorp and look forward to identifying new opportunities for innovation and enhancing the customer experience.
"The quality of content, analytics, and tips provided to customers has a proven link to drive turnover. Every Saturday in Australia there is a race every few minutes, meaning end-users require high-quality informative insights at their fingertips in order to wager with confidence.
"This deal will provide a one-stop-shop for users of the Tabcorp services looking for everything on a single platform to find an edge; whether it be in the Racing and Sports analytics or Tabcorp's video replays, it's all there."