Ladbrokes picks up FA sponsorship baton from William Hill

The long-term deal covers both the England men’s national team and the Emirates FA Cup.

The operator will take over from William Hill, which has been the official betting partner of the FA since 2012.

This is a significant victory for Ladbrokes CMO Kristof Fahy, who took over in January and struck the same deal when he was CMO of William Hill.

Fahy said: “As official partner, we want to be much more than a company which hands over a cheque, sits back and hopes for the best. As the best known brand in bookmaking, we have the passion and drive to ensure our customers and football fans alike can immerse themselves in all that makes English football so brilliant.”

The new deal will begin on 1 August and in-stadia betting rights for Wembley Stadium are included, a stadium which has a capacity of 90,000.

Stay updated with GI

Follow Gambling Insider for independent news, analysis and industry expertise.

Add as a preferred source on Google

David Cook

Editor

David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

Visit Profile